Introduction - an end-to-end copywriting project
There's plenty of advice for budding copywriters out there. But how do you put it into practice? In this series, I attempt to find out. I am going to do a step by step copywriting project and show the thinking, techniques and mistakes (which there will be plenty of!) that go into learning this art. This is also a learning process for myself. Although I have 7+ years of copywriting experience, this has mainly been proposals and long-form responses. I have little experience of web or SEO copy, and I hope to find the best ways to pick up these skills and share these with you The brief The customer is Ahimsa Yoga, a self-employed yoga teacher currently offering two classes per week in my town of Haywards Heath, Sussex. The copywriting will cover: Web copy to appeal to new students Content for Facebook that helps increase reach A consistent brand and tone of voice Ahimsa has no existing copy, so I will be starting from scratch The project I want this to be a re